Background and Business Information
The competitive, aggressive market environment of these days requires managers to quickly react to ever-changing conditions.
One of the most important tools that allows for efficient, smart decision-making is the ability to optimize cash flow in real time, as well as receiving accurate information of the competition’s portfolio.
However, current tools that are available for managers are inefficient.
A 2011 survey by Market Dynamics, which included 1,500 firms with a turnover of at least $100 Million, has found the following:
- More than 75% of managers admit to not being able to analyze profits because of poor data and insight.
- Almost 50% of managers believe that not having a more complete insight of profits, forces them info erroneous business decisions.
- More than 33% feel that not having full insight of profits can impair financial performance.
- Data used to make decisions is more than four months old.
Simply put, the inability to get real-time, updated information prevents managers from doing their job.
This crippling situation stems from the cost and complexity of current products. An IT project takes time, involves a team of workers and requires costly equipment with a pricy maintenance. Many firms, especially small businesses suffer even more, because they cannot finance high-end consulting or massive information technology expenditures.
CAT provides a solution to these problems: it is reliable, cost-effective and generates quick and updated information.
As the company evolved, DynaTrage produced CAT and organized a management team, Competitive Advantage Technology Ltd.
Currently we are developing our own network of data providers.